The vaping industry continues to grow at an incredible rate. If you compare today’s devices to the very first e-cigs that came out, it’s pretty amazing to see how much things have changed.
Everything is becoming more and more advanced from the variety of different e-liquids that are now available to the power and control available.
However, as we all know, the industry has also come under more scrutiny with that growth and innovation. Big tobacco is watching vaping closely, and as it grows, they have become more scared about vaping, taking a portion of their market share. Ultimately, no matter what is said- to most of us, it is pretty clear that the FDA has become involved in the regulation of vaping because big tobacco has pushed them to get involved through their lobbying.
The FDA has stated that they are getting involved because they are concerned about teens. They are worried that teens will use vaping as a ‘gateway’ to cigarettes, and they are also worried that young people are using nicotine in a way that is not regulated. These points have both been disproven, as the rate of teen smokers continues to drop each year exponentially, and several recent studies have shown that the majority of teens do not use any nicotine when they vape.
Despite all of this, the tobacco industry continued to apply pressure, and the media continued to produce sensationalized fear-inducing stories. The result is that the FDA has moved forward with its plans for regulation of the industry.
As of August 8, 2020, e-cigarettes, e-liquids, and other vaping products will be deemed tobacco products. Any products that do not have FDA approval will need to be removed from the market, or the sellers, manufacturers, and businesses should expect huge fines.
What does this mean for the industry, and what does it mean for vapers like you and me?
While the process of getting a product is relatively straightforward, it can also cost millions of dollars. Yes, you read that correctly! This means the end of many small and innovative vaping companies who cannot afford these sorts of fees.
It also means that a lot of companies will be forced to streamline the products that they offer. Instead of offering 50 different flavors of e-liquids, smaller companies may choose only to offer one or two e-liquids moving forward, as they can’t afford to put their entire line through this very costly process. This is also going to act as a huge hindrance to starting a new company in this industry. Entrepreneurs will likely choose a different industry to start a business in, as vaping is just going to be too expensive.
What does the regulation mean for us? Unfortunately, it means less innovation and an end to some of the creativity and variety that comes with healthy competition. We will be forced to purchase from the big vaping companies who can afford to regulate their products with the million + dollar process. But it also likely means a huge underground market- where the smaller companies will sell their products in secret. We will likely see a rise in DIY kits, and people will learn to make their own e-liquids.
It would have been unrealistic for us to expect that the FDA regulations would never happen. In some ways, it’s surprising that the industry has been allowed to grow and advance so much in the last few years without the regulation having happened already. It will be fascinating to see how things unfold. We predict that there will still be a very healthy underground movement- one that perhaps the government is not really expecting.
What do you predict will happen once the FDA regulations are in place? We would love to hear what you think. Leave us a comment below.